Prime London report

Premium homes and new builds, compared

A separate comparison of London's highest-value boroughs — Kensington and Chelsea, the City, Westminster, Camden, Hammersmith and Fulham, Richmond, Wandsworth and Islington. Premium sold prices, top-decile sales, new-build schemes against resale stock, and the premium homes on the market now. The prime median of £675,000 sits 28.6% above the London median.

Median prime sale
£675,000
28.6% above the London median of £525,000
£2m and above
+10.0%
121 of 1,174 prime sales cleared £2m
New-build premium
+68.5%
New-build median £1,137,500 against £675,000 for existing stock
12-month movement
+1.6%
Median asking price across the prime boroughs
Premium homes listed
91
Asking £1.5m or more · median £11,950,000
Highest recorded sale
£43,407,000
City of London · last 12 months

Prime areas, side by side

1,174 recorded sales · 24% of all London completions

Median and top-decile sold prices with the share of sales clearing £1m and £2m, so the depth of each prime market is visible alongside its headline price.

Prime areaMedian sold12 months£2m+ salesSales
Kensington & Chelsea£905,000-1.2%26%150
City of London£770,000+1.7%13%125
Westminster£680,000+1.3%13%150
Hammersmith & Fulham£675,000+3.0%8%150
Richmond upon Thames£675,000+1.5%5%150
Islington£636,500+3.9%3%150
Wandsworth£622,500+2.6%7%150
Camden£620,000-1.2%7%149
New developments

New build against existing stock

Prime new-build median £1,137,500 · +68.5% vs resale

Median price paid for a new-build completion against the resale market in the same borough. A positive premium is what a buyer pays for a new home rather than an existing one.

Prime areaNew-build salesNew-build medianPremium
Wandsworth2£1,174,500+90.2%
Hammersmith & Fulham1£940,000+40.3%

Sold prices and new-build flags are HM Land Registry Price Paid Data completions for the prime boroughs over the last 12 months. Premium listings are current asking prices of £1.5m or more. Figures are indicative and not a valuation. See every London borough.